An independent research project on fashion brand communications.
We study how fashion brands present themselves through email — how often they write, how campaigns are structured, and how imagery and messaging change across a season.
To do that, we subscribe to publicly available brand newsletters and analyse them as published. Nothing here is sold, resold, or passed on.
We never send marketing email of any kind. This domain receives only. We don't collect personal data about subscribers, customers, or staff, and we don't share what we collect with third parties.
If you work for a brand and would prefer we weren't on your list, write to us and we'll unsubscribe and add you to our suppression list — once you're on it we won't subscribe again, ever. Unsubscribe links in your emails work normally too.